Star Media's multichannel network (MCN) on YouTube is actively expanding on the platform. This year’s October, another company’s MCN channel became the owner of the YouTube Gold Play Button. It became the fifth in the collection of Gold Play Buttons of the Star Media aggregator. This award is given to channels that have reached 1,000,000 subscribers. The company also holds 24 silver awards. We should note that Star Media has received four out of five Gold Play Buttons it owns in 2020. It is worth highlighting that only in the first half of 2020, the number of views on the company's YouTube channels exceeded the number of views for the entire 2019. Thus, Star Media has once again confirmed its status as one of the largest aggregators of broadcast content!
Star Media set up its first YouTube channel, which at that time served exclusively as a repository of the company's content library, in 2011. In the early 2010s, online cinemas/streaming services began to appear in Russia and they instantly attracted the attention of millions of Internet users, and the Star Media management decided to create its own analogue of such service on the YouTube platform. A key role in its development played the fact that Star Media was one of the first companies to upload its productions to YouTube in parallel with broadcasting them on the TV.
As of today, Star Media is one of the major YouTube aggregators in the CIS. The company's MCN includes over 40 channels with a total of over 15 million subscribers. Among them are separate channels of large content copyright holders, English, Spanish, and Vietnamese language channels. In general, Star Media network’s library on YouTubeincludes more than 11,000 pieces of content of various genres, being melodramas, detective stories, comedies, docudramas, dramas, etc. Monthly, the company's products on the YouTube reach 270 million views, while the total number of views of all productions on the platform exceeds 7.7 billion.
Yekaterina Smirnova, Head of Internet Department, Star Media:
“Our main task is to provide each partner with a service based on an individual approach. Periodic changes in the digital business environment prove that a conveyor belt approach to work is impossible today. That is why we are constantly developing new ways of promoting content and increasing its monetization. Our partners expect not only for annual growth of their profits, but also transparent reporting, fast 24/7 response, the employment of new, often non-standard work formats. And we provide them with all this, increasing thereby the value of our work."
Star Media's partners with more than 40 companies, including such content producers as Central Partnership, Amedia, Profit, Planeta Inform, Prior Group; TV channel Zee TV (India), Yu TV channel (Russia), and many others.
Svetlana Savina, Head of Sales Department, Amedia Production:
“Our company's YouTube channel is not so easy to maintain due to a small number of new productions and rare content updates. However, despite this, Star Media is doing its best to attract the maximum of audience to it. From the moment Star Media started managing our channel, our revenue has grown significantly! In addition, one can’t help noting a tremendous work that our partners perform in the area of content protection from illegal use. And we are satisfied very with the results of our pirated content cleanup. So, I can safely say that we fully trust our partners and always know that we will get guaranteed results.”
